is one of the most important aspects of any business, whether small or large, small or commercial. An effective branding strategy in an increasingly competitive market will give you a significant margin. Branding is a normal process used to create awareness and increase customer loyalty. The primary purpose of branding a product, service, or organization is to create a mentality and perspective towards your business in customers to meet their needs depending on your referral to you. This requires high-level orders and preparation for future investments. Branding uses every opportunity to say why people prefer a brand over other brands.
To succeed in branding programs, we need the following
- A model and program that determines the direction of movement for us;
- People who have the ability to implement this model inside and outside the company;
Mutual trust between the company and the brand planning team, and the patience needed to make plans work, because "brand building is not a short-term process."
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Market research and result analysis
- Initially, the following items are collected and reviewed in joint meetings:
- Brand vision
- Short-term and long-term goals
The following are then extracted by research:
- Status of brand, competitors and customers
- Customer desired benefits
- Types of customers and the level of awareness and association with the desired brand
Visual Identity Guideline
- Logo structure, color and standard font
- Structure of printed materials
- Advertising structure
- The structure of digital media
- Structure of office supplies and promotional gifts
- The structure of spaces and signs
Develop a strategy and brand identity
It will include the following essential topics and activities:
- Develop identity, brand personality and brand value
- Provide suggestions for product and service development
- Provide suggestions for brand touch points
- Review, analysis and editing the Integrated visual brand identity
Visual Identity Guideline
It will include the following essential topics and activities:
- Structure of printed materials
- Advertising structure
- The structure of digital media
- Structure of office supplies and promotional gifts
- The structure of spaces and signs